Tyre Safety Campaigns by ATMA
Tyre Care & Safety is central to ATMA’s array of functions. Over the last few years, ATMA (along with its technical wing ITTAC) is intensely involved in creating awareness on Tyre Care & Road safety through On-ground activations, Tyre clinics, Safety seminars, Mass media messaging, Social media campaigns, Participation at expos, Launch of safety calendars, Animation films, Jingles and other possible interfaces to reach out to motorists.
During this journey several leading organisations including Infosys, Honda Cars, ISRPL, Pipapav Port, Indian Oil, Haryana Tourism & Haryana Transport Department etc have join hands with ATMA for tyre safety training for Passenger as well as Commercial vehicles . A nation-wide School/ College Connect programme has been launched so as to create a sense of Tyre & Road Safety amongst students.